Audra Knight Discusses Recruitment Marketing

Welcome to RecTech, the recruiting technology show...where we talk about interesting new technologies related to recruiting and HR as well as asking recruiters how they use it to recruit and manage their talent. Today’s show is a recruiter edition. My name is Chris Russell, they call me the mad scientist of online recruiting, and I spend my day helping HR tech vendors on marketing, strategy and product development at RecTechMedia.com. I love helping connect candidates with employers through technology and that’s what this show is all about.

---

This episode of RecTech is sponsored by Job Fairing, if your company is hosting a hiring event or job fair post it for free at jobfairing.com.  Job Fairing helps employers and event organizers to promote their career event to local candidates...learn more at jobfairing.com. 

---

Audra Knight is the Manager of Recruitment Operations at the global cybersecurity company Tenable. In this role, her team creates and supports Tenable’s talent acquisition strategy including process improvement and employment brand management. She is passionate about using marketing best practices and technology to attract talent that will excel at Tenable. Her side gigs include The #SocialRecruiting Show, industry blogging, team #HROS and being in a rock band. 

TOPICS DISCUSSED

1 Day to day at Tenable.

2. How many employees? How may applications do you receive monthly?

3. Main hiring needs?

4. What has been your recruiting team’s biggest win so far this year? 

5. Where do you see recruitment marketing going? Content? What kinds...

6. Types of recruiting technology tools you use...

7. The Clinch apply process...is it working? View Tenable jobs

8. You got your job through twitter...tell us how?

9. Why do recruiters need to be better at personal marketing?

10. How do you suggest they start?

11. When it comes to vendors pitching you...what are they doing wrong? How should they approach people like you?

Follow Audra on Twitter @media2knight or LinkedIn.

Want to be a guest? Contact and pitch Chris.

Nurturing Candidates through Content

ON THIS EPISODE OF REC TECH...

My guest today is Adam Gordon, CEO and co-founder of Candidate.ID, the world's first talent pipeline platform. Previously he started the research and sourcing company Social Media Search, through a joint-venture with Norman Broadbent plc before undertaking a management buy-out in December 2016 and merging with Candidate.ID.

Adam has also worked in the Human Resource Services practice at PwC and in recruitment marketing with HAVAS. He works in London and in Glasgow, Scotland, where the Candidate.ID team is based.

I got the chance to meet Adam at last month’s Transatlantic event hosted by Talent Tech Labs in New York and invited him on the show to talk about their unique take on pipelining candidates with content.

TOPICS DISCUSSED

1. Tell the listeners what Candidate ID is….what is a talent pipeline platform?

2. How has recruitment marketing changed?

3. The origins of the nurturing the candidate with specific content?

4. (4) stages of candidate decisions...explain...what content goes with what stage?

4a. How do you create that content? Any tips?

5. Who are some of your customers and what have they learned so far using your platform?

6. When did the company start and how big is your team?

7. Cost to use the platform?

8. What have you learned so far about how to market your product to employers...any tips you can share with other vendors in our space?

View fullsize

click to enlarge

Best Practices for Sales Recruiters (podcast)

One of the latest clients at Rec Tech Media is John Hoskins of Sales Genomix.

John has had a long career in the sales field... first with Xerox Learning Systems, where he rose from account manager to  regional sales manager, general sales manager and ultimately Director of U.S. Sales Operations.

Since then he has held other high profile positions in sales leadership at various firms and today he is Co-Founder of SalesGenomix specializing in sales talent assessment. He’s recently written a white paper on attracting sales talent called 7 Habits of Highly Effective Sales Recruiters...and I thought it would make for some great conversation for the recruiters out there.

SHOW TOPICS

• Introduce us to SalesGenomix what is and how did it start?

• Common pitfalls that Sales Orgs make when it comes to recruiting?

• Habit ABR: How important is engaging the frontline sales hiring mgr in the process...there are things he can do to help.

• What methods did you always find to be the best source of sales candidates?

• How often should you review your sales talent pipeline with your manager to measure progress?

• Sales mgr should be prospecting for candidates every day...

• Is asking for w2 still a best practice?

• Any good stories about recruiting a sales person that stand out to you over the years?

• Prediction for 2017 when it comes to sales recruiting...poaching...small pool

Thanks again to our sponsor and remember to check out Beyond.com/rectech for that special offer of 10% OFF their Text2Hire service. 

What Employers Need to Know About Glassdoor

Christopher Kurtz is the Founder and Managing Director of PeerThru. PeerThru is an independent advisory founded by Christopher Kurtz that specializes in the four pillars of Employer Branding, Employee Assessments, and Leadership Development. He’s also a former employee of Glassdoor, the subject of today’s show.

1. Glassdoor appears to have become a right of passage for many job seekers while doing their research...your perspective...what kind of impact does Glassdoor have on today’s recruiting efforts.

2.  What is a common misperception(s) about Glassdoor?

3. When you work with a client, where do you begin? Or, where would you recommend a TA / HR leader begin?

4. Who should own the Glassdoor relationship?

5. What are some of the pitfalls that you see with TA / HR managers with regard to Glassdoor?

7. What is one of the questions you are most commonly asked in regard to Glassdoor and how do you respond?

6. What tip would you provide recruiters or hiring managers with regard to Glassdoor?

8. What is one of your favorite stories that came as a result of a Glassdoor review?

9. Are proactive empl telling their employees to go leave reviews?

10. What is your parting thought?

The RecTech Podcast is sponsored by Beyond.com and their popular Text2Hire text messaging service. Text2Hire is a text recruitment solution that gives you instant mobile access to the candidates you want to reach for high-quality, one-on-one conversations.

We’re all on our phones constantly, so if you have that one tough position you need to fill or just want to break through the clutter and connect with candidates in a unique way, why not reach them on the device that’s already right in their hands?

Right now, Beyond is offering our listeners 10% off your first Text2Hire campaign. Just go to Beyond.com/RecTech to learn more and find out how many people you could reach.

Preview HireCONF NYC with Jeremy Roberts

In the latest edition of RecTech we'll chat with Jeremy Roberts from Hiring Solved which is hosting a one day recruiting event on February 7th in New York City. Use "RecTech" at checkout for 20% off tickets. Register here.

Listen in to hear his thoughts on moving from working with a news site to an HR tech vendor. He'll also tell you what to expect for the conference and gives some interesting insights for HR tech marketers.

Jeremy Roberts, Hiring Solved

The RecTech Podcast is sponsored by Beyond's Text2Hire Campaign Service. Click the logo for 10% off your first campaign.

New Podcast! Beyond's Joe Stubblebine Discusses Recruiting by Text

Joe Stubblebine is the VP of talent solutions and employer sales at Beyond.com---he’s a veteran of the online recruitment industry ...for those of you who don't know Joe he was the founder of Jobcircle.com a regional job board that served the Mid-atlantic states back in the 2000s.

He eventually sold that company to Beyond a few years ago and has remained with them ever since. View his profile on Beyond.

In this episode we will discuss their new Text2Hire messaging service for employers (get 10% OFF by clicking here). We'll also chat about the industry as we head into 2017. I think you'll find his stats around texting and engagement will be eye opening and could prove to be the next wave of reaching candidates.

How To Recruit on Facebook

Third party recruiter Esra Oziskender who runs HR Link Consulting in NYC talks about how she sources and places candidates on the Facebook social network.

Listen to this 20 minute conversation where sho offers her tips and tricks for recruiting on Facebook.

Our podcast is sponsored by Beyond.com - Click for 10% a Text2Hire Campaign

New Podcast: Ray Tenenbaum from GreatHires, Interviewing Management Tool

On the Rec Tech Podcast we highlight interesting new technology for recruiting. Recently we were joined by Ray Tenenbaum, Founder of GreatHires.

Ray Tenenbaum is the founder of Great Hires, a recruiting technology startup offering a mobile-first Candidate Interviewing Experience platform for both candidates and hiring teams. Great Hires was named Top HR Product of 2016 by Human Resource Executive Magazine and ranked number 2 in Business Tools in Entrepreneur Magazine’s Brilliant Companies of 2016.

SHOW TOPICS

• One of the more practical new tools i have see in hr tech lately...what was the impetus for creating the app ...tell us more about its origins?
• How does it work for employers?
• Why is making the interview experience so important?
• Describe the user experience for a candidate?
• What have you learned so far about how companies approach interviewing...any takeaways?
• Tell us about the company itself how many employees are you bootstrapped or funded...
• How much does it cost for employers to use it?
• We are living in a time where there has never been more HR technology…..What advice do you have for companies who are overwhelmed with all this new HR technology?

That will do it for this edition of the RecTech podcast. Thanks again to our sponsor and remember to check out Beyond.com/rectech for that special offer of 10% to their text to hire service...Follow Chris Russell on twitter @chrisrussell 

The Rec Tech Podcast is sponsored by the good folks at Beyond.com

How I Recruit - Steven Mostyn

Steven Mostyn, MBA, is a leading expert and innovator in recruitment and sourcing. A bestselling author, he has written for ERE Media/Sourcecon, Recruiting Headlines, Lean Human Capital, HealthcareSource, HR.com/Talent Acquisition Excellence Essentials, and other forms of media. He is also frequently featured as a speaker at recruitment and sourcing seminars.

Check out his new book: Recruiting 101 : the Fundamentals of Being a Great Recruiter

With more than 16 years of experience recruiting and sourcing for some of North America’s largest companies (including Adventist Health System, Aon Hewitt, BP, BMO, IBM, Oracle, and Walmart), Steve has built successful recruiting and sourcing models in corporate, RPO, and agency . These effective models have spanned the financial services, technology, consulting, and health care industries. Steve currently works for Adventist Health System, where he manages a high-performance team of 20 sourcing specialists.

On today's show we'll talk about the sourcing team he built, his new book and get his recruiting and sourcing advice.

Quotable

"The fundamentals are really lost today, especially with young recruiters...there's no engagement with the candidate..."

Steve can be reached via email: steven.mostyn@yahoo.com
and on social media:

https://www.linkedin.com/in/stevenmostyn
https://www.facebook.com/stevenmostynmba/
https://twitter.com/top_headhunter

The Rec Tech Podcast is Sponsored by Jobs2Careers

How I Recruit - Laura Frances Merin

In this episode of RecTech: How I Recruit - Laura Frances Merin is a talent acquisition and people operations professional specializing in high-growth startups. She launched her recruitment career with Robert Half and recently served as the Head of Talent for Cue Connect, and these days serves as a People Operations and Recruitment consultant for startups in New York City and Boston.

Laura is passionate about identifying, developing, and coaching sparks of talent, and loves nothing more than helping people map out their next career steps.

Favorite Recruiting Tools

StackOverflow, Greenhouse (ATS), Angelist, Indeed resumes.

Quotable

"I fell into recruitment...I used to do 100 calls a day, that is something that sticks with you...being really comfortable with the sound of your voice, and asking people for things and pivoting on the fly you're gonna get a lot better a lot faster than you think."

Show Topics

• Typical day like recruiting for startups in New York city?

• Biggest challenge about recruiting for startups?

• How do you keep up with technology in order to recruit for it?

• What’s your pitch when you first contact a candidate?

• Let’s talk tech...favorite ATS over the years/worst ATS over the years?

• What other tools are part of your day to day recruiting?

• Describe a typical InMail...subject line, what do you say?

• How much cold calling do you do?

• Your last 3 placements...where did you find them online?

• Of all the people you have placed over the years which one was the most satisfying and why?

• Advice for new recruiters?

Special thanks to show sponsor Jobs2Careers!