Aley Brown is the VP of marketing for outplacement services firm CareerMinds...As a marketing leader in the human resources space, her expertise includes SEO, content marketing, social media, lead nurturing, demand generation, account-based marketing, and buyer persona and journey development, all within the human resources field. Aley joined Careerminds as an intern in 2011 and has held various marketing roles since then. She graduated Magna Cum Laude from The University of Kansas with a degree in Management and Human Resources.
How to Use Geofencing to Attract Local Candidates
Watch as Mike Seidle from WorkHere explains how they use geofencing for local recruitment advertising. It’s an eye opening technology that is surely worth a try.
Recruiting Thoughts for 2019
Welcome to the first episode of RecTech for 2019, todays show is just a solo episode to kick off the year and get you ready for what lies ahead. It is the first Monday in January and so I am proud to announce that the 2019 recruiting season is officially open for business!
Checking in at Talent Tech Labs
Talent Tech Labs is an incubator in the heart of New York City. Located at 38th/8th they have space to rent to HR tech startups and also offer advisory services to employers and startups. I sat down with their president Brian Della Donne and Operations Manager Rory O'Doherty for a chat. I also talked with 3 startups while there: SparcStart, Alyss Analytics and Vervoe.
Making HR More Strategic
According to research conducted by Accenture earlier in the year, enterprises are primed to shift HR out from the back office to deliver strategic value to their businesses. The problem is making that shift. HR departments lack the necessary AI tools, analytics, and digital skills to do “strategic HR.” Joining us to discuss are Jill K Goldstein and Allan Racey from Accenture.