New Ebook! The Essential HR Tech Marketing Guide

I've just put the finishing touches on my first ebook for HR Tech vendors and startups. In it I teach and inform you on how to market your product to HR professionals and recruiters. With more than 40 pages on content that cover everything from messaging to social media it's a must have for any startup or veteran marketer.

Buy it here.

Here's whats in it...

1. Introduction
2. Messaging - What HR Wants to Hear from Vendors
3. When to Approach - Best times of day/week to make your pitch
4. Tools, Tactics & Channels
5. Content Marketing - what to create and how to do it
6. Social Media - how to leverage these channels for free traffic and brand awareness
7. Guest posting - my list of favorites sites to get published in
8. Conferences - the blisg list of events to attend throughout the year
9. Prospecting - tips for email/phone
10. Webinars - best practices
11. Advertising - where to advertise your message including my list of industry related sites
12. Your Website - tips to maximize your own site
13. Influencers - my list of the best industry pros to engage if you want help marketing your product

PODCAST: How WorkHere is Changing the Mobile Job Search Landscape

The goal of the RecTech Podcast is to highlight innovative and interesting recruitment technology vendors along with trends shaping the world of online recruitment.

Mike Seidle is the Cofounder and COO of WorkHere a new mobile job search company based in Indiana. Mike is Past Director of Development at DirectEmployers and a former board member on the HR Open Standards Consortium.

Topics and questions from today's show include;

• What is WorkHere and Why did you build it

• Your app works in the browser and on mobile. What do users use more?

• What is the difference in how people look for work between professionals and workers?

• What makes WorkHere different than a traditional job board?

• Describe the user experience for a seeker and employer?

• What's the value proposition for recruiters and employers?

• What have you learned so far about the building apps...any takeaways? How many iterations?

• Funded? Whats Go to market strategy - rest of country?

• Costs?

RecTech Headlines for August

Here's your summer fix for all thats new in recruiting technology land.

Upsider is a new sales rep matching tool for employers and candidates. Link via ERE.

FOR SALE:  Profitable Midwest based local job board is up for sale. View details.

HourlyNerd, the Boston-based online freelancer marketplace startup that recently landed $22 million in venture funding from investors including Dallas Mavericks owner Mark Cuban, announced that it has rebranded to “Catalant.” The name is a combination of the words “catalyst,” “brilliant,” and “talent,” according to a release. Link.

Workday acquires Platfora to help it improv its analytics. Link.

Drafted launched the second version of its app earlier this year, letting people browse through job listings, see if they have any mutual connections to a job they want and request an intro to the hiring manager through any mutual connections. Sources say they are planning to open it up to more companies outside of Massachusetts this fall.

The startup has raised $2.5 million so far from several investors, including General Catalyst Partners, Accel Partners, Paul English’s Blade startup accelerator and Boston Syndicates. It has six employees. Link.

Mya, an AI platform from FirstJob, aims to make sure no applicant goes into the void—and no recruiter has to wade through a sea of resumes. Interesting to see how these guys have pivoted and are trying to take advantage of the “chatbot gold rush” Link.

Snagajob says they are looking for more stuff to acquire. If your tool targets hourly employees you might want to give them a call. Link.

Company in Denmark creates a Job title extractor. Check it out https://goodwin.relinklabs.com

Indeed launches JobSpotter app for retail businesses. Designed for people to take pics of we’re hiring signs in store windows. Link.

AfterCollege buys Cross-Post and is making it part of Recruitology, a service that launched for employers earlier in the year. Here is a link to the press release:http://www.prweb.com/releases/2016/07/prweb13533921.htm

Bumble Bizz app: the popular swipe-based dating app understands this, so is launching a feature to help users temporarily set aside dreams of love so they can match with someone who may help them advance their career. Link.

CornerJob only closed its $10 million Series A in February. But the Barcelona-based jobs marketplace, one of several which focuses on low-skill, high-turnover recruitment via a smartphone messaging app, is now announcing a $25 million Series B funding round — meaning it’s already raised a total of $35M in less than a year. Link.

What if Craigslist had a mobile ATS?

The goal of the RecTech Podcast is to highlight innovative and interesting recruitment technology vendors along with trends shaping the world of online recruitment.

Today we'll speak with Thad Price. Thad is VP of Product & Engineering at Jobs2Careers, where he sets the vision for new product development and strategy. With over 14 years of experience in online recruitment and the job search vertical, he uses his cross-functional experience to directly manage the company’s product and engineering teams.

Jobs2Careers just launched a new standalone app for anyone who uses Craigslist to post jobs. It's called ipply and you can see it in action in the video below.  Download the app at ipply.io.

Questions in this podcast include;

• What is ipply?

• Why did you start with Craigslist instead of J2C?

• What does ipply mean?

• What sparked the creation of ipply?

• Who’s the audience?

• How does it work? (walk us through user experience)

• Did you have to partner with Craiglist at all in order to launch the app?

• How does ipply help Craigslist posters?

• How much time does ipply take to setup?

• How do I get access to the beta?

Every HR Tech Vendor Needs an Explainer Video

We just helped the team at Pomato launch their new explainer video. It's a 90 second clip that boils down their product in a visual storytelling format to help their product stand out.

As a vendor in the HR tech space an explainer video is a must have in our opinion. 

It provides the appearance of legitimacy that will help with how HR sees you. You are showing potential clients that you’ve invested time in explaining your company, which translates into customers assuming that you’ve invested time in creating your product as well.

It makes you STAND OUT in a crowded HR tech marketplace. It doesn't even have to be expensive.

We can make a 90 second explainer video (with voiceover) for your business for under $700. We'll help you craft the script and get it online in just a few weeks. Contact us to get started.

Podcast: Matt Lucas Founder of JobMonkey.com

Matt Lucas is the co-founder and President of JobMonkey.com.  The website was launched in 1999 and has become the premier website for people looking for "Cool Jobs" in the United States or Abroad.

RECRUITERS: Get 20% Off Job Postings on JobMonkey

Prior to JobMonkey, Lucas founded and ran a number of companies including a travel company, a college marketing company, a publishing company, and a company that sold suntan lotion out of real coconut shells.

Matt is also an active member of the Seattle startup community and has invested in and / or mentored over 30 Pacific Northwest startup companies.

Topics Include

• Tell us how you started Jobmonkey

• What is Jobmonkey...Give us the overview of site visitors, number of jobs, etc...

• Are you in the busy season now with summer here?

• What should recruiters know about recruiting this type of worker that would help them recruit better?

• What's a typical day like for you?

• Any advice for job seekers entering the seasonal/resort industry?

RecTech Insider for June

Greeting RecTechies. Here is a roundup of whats happening inside the world of recruitment technology. 

• SimplyHired Shutting Down. Links to various coverage across the web. [click here]
• Glassdoor raises 40 million in new "Series H" round of funding. Company now valued at $1 billion. Thats a big number for the employer review site. But they're going to need it to take on the likes of Indeed.  [click here]
• Take the Interview, the video interview platform based in NYC at TalentTech Labs announced last month they have secured $5 million in funding. [click here]
• TechCrunch Disrupt 2016: 6 Startups Transforming the Career and Hiring Industry. I'm not sure why they are calling these transformative. Yuemey seems to be the most interesting of the six. [click here]
• Recruit reported Indeed.com net sales jumped 60% to $696 million in the fiscal year. The company also owns job boards in Japan, including Rikunabi, a job board for new graduates. Investor Fred Wilson said in a blog post recently that they (indeed) is now vaued at 2-3X revenue which puts them around $2 billion. They were acquired for $1.4 billion.
• Reflektive is a ‘How do I keep people engaged?' platform which just raised $13million in funding. [click here]
• Humanyze, a people analytics technology company raises $4 million dollars in funding. Company based in Boston, funding by Romulus Capital. [click here]
• Technical recruiting platform Triplebyte, which has raised $3 million in funding, just launched its engineer genome project to foster software-driven, intelligent job-matching. [click here]
• It’s been just over a year since women’s job review startup Fairygodboss launched as an alternative to established career sites like Glassdoor and Indeed. In that time, the company has collected more than 22,000 reviews and tips about company culture and benefits submitted by women workers. [click here]
• Blendoor a mobile app, hides a candidate’s name, age, employment history, criminal background, and even their photo, so employers can focus on qualifications. Interviewing.io—currently in private beta—is an interviewing platform that is taking the concept of anonymizing one step further. Even the voices are masked. [click here]
• Après is a new job marketplace that is targeted toward moms who want to opt back into their careers. It will be a marketplace for both full- and part-time positions, consulting projects, maternity fill-in positions, and pro-bono opportunities across a wide range of industries. [click here]
• TalentPool a matching system software has received $427k in seed funding. Its investors include Stephen Warrington and Kingsley Duffy. 
• On-demand labor marketplace HireAthena officially launched out of stealth. HireAthena, which offers accounting, payroll and HR services, is a spinoff of BackOps and Scalus, and is backed by Sherpa Capital, Google Ventures, e.ventures, DCVC, Crunchfund and high-profile angel investors including Naval Ravikant, Max Levchin, and Mark Pincus. 
• UpScored launches job-matching platform for applicants and employers. [click here]
• Ratedly founder Joel Cheesman Interview on his new employer rating app. [click here]