I am pleased to welcome Jobs2Careers to the RecTech Media stable of clients. The popular job search engine will be sponsoring our recruiter related brands and emails including RecruitingHeadlines.com.
I'll also be blogging for them twice per week about HR & Recruiting related topics. You can read my first post here. It's entitled Content Marketing for Employers.
Cheers.
~CR
Looking for HR technology news? Each month we scour the headlines to bring you the latest launches, new rounds of funding, acquisition and other interesting news for the recruiting technology industry. Subscribe here for early access.
Got interesting news of your own to share? Contact me.
The following is an excerpt from my latest ebook entitled the Essential Marketing Guide for HR Tech Vendors and Startups.
Recruiters and HR people are arguably the busiest people at any company today. They are managing multiple reqs or putting out fire after fire while trying to please management.
I think the four messages that resonate most with them in general are;
Save me time
Save me money
Make my job easier
Get me quality applicants
Be sure your messaging has elements of some or all of these. Integration with other technologies like an applicant tracking systems is also a key feature request from HR. If your product doesn’t play nice, that’s a hurdle you need to be aware of. Expect questions about possible integrations when demo’ing your tool.
NOTE: Josh Bersin, the HR Tech analyst calls it “integrated talent management”.
When it comes to HR software there is a big push from employers to have integrated suites that do everything. We are seeing a big push from vendors who offer well rounded set of features.
Take Snagajob for instance, the job board company just bought PeopleMatter a HR system for managing hourly workers. For years, CareerBuilder was just a job board. But even they have broadened their offerings. Now they serve employers needs from soup to nuts.
Because of this if your product does not integrate well into these new and powerful HR systems your product may struggle to gain acceptance until you do.
Tout your numbers if you have them. I was speaking to an exec at an entry level job site recently who asked what he should lead with as far as wording on his marketing and landing pages. “What are your numbers?”, I asked. “2.5 million profiles of college students and recent grads”, he replied. “Lead with that”, I said. Those are the kinds of things recruiters like to hear.
I've just put the finishing touches on my first ebook for HR Tech vendors and startups. In it I teach and inform you on how to market your product to HR professionals and recruiters. With more than 40 pages on content that cover everything from messaging to social media it's a must have for any startup or veteran marketer.
Here's whats in it...
Mike Seidle is the Cofounder and COO of WorkHere a new mobile job search company based in Indiana. Mike is Past Director of Development at DirectEmployers and a former board member on the HR Open Standards Consortium.
Topics and questions from today's show include;
What is WorkHere and Why did you build it
Your app works in the browser and on mobile. What do users use more?
What is the difference in how people look for work between professionals and workers?
What makes WorkHere different than a traditional job board?
Describe the user experience for a seeker and employer?
What's the value proposition for recruiters and employers?
What have you learned so far about the building apps...any takeaways? How many iterations?
Funded? Whats Go to market strategy - rest of country?
Here's your summer fix for all thats new in recruiting technology land.
Upsider is a new sales rep matching tool for employers and candidates. Link via ERE.
FOR SALE: Profitable Midwest based local job board is up for sale. View details.
HourlyNerd, the Boston-based online freelancer marketplace startup that recently landed $22 million in venture funding from investors including Dallas Mavericks owner Mark Cuban, announced that it has rebranded to “Catalant.” The name is a combination of the words “catalyst,” “brilliant,” and “talent,” according to a release. Link.
Workday acquires Platfora to help it improv its analytics. Link.
Drafted launched the second version of its app earlier this year, letting people browse through job listings, see if they have any mutual connections to a job they want and request an intro to the hiring manager through any mutual connections. Sources say they are planning to open it up to more companies outside of Massachusetts this fall.
The startup has raised $2.5 million so far from several investors, including General Catalyst Partners, Accel Partners, Paul English’s Blade startup accelerator and Boston Syndicates. It has six employees. Link.
Mya, an AI platform from FirstJob, aims to make sure no applicant goes into the void—and no recruiter has to wade through a sea of resumes. Interesting to see how these guys have pivoted and are trying to take advantage of the “chatbot gold rush” Link.
Snagajob says they are looking for more stuff to acquire. If your tool targets hourly employees you might want to give them a call. Link.
Company in Denmark creates a Job title extractor. Check it out https://goodwin.relinklabs.com
Indeed launches JobSpotter app for retail businesses. Designed for people to take pics of we’re hiring signs in store windows. Link.
AfterCollege buys Cross-Post and is making it part of Recruitology, a service that launched for employers earlier in the year. Here is a link to the press release:http://www.prweb.com/releases/2016/07/prweb13533921.htm
Bumble Bizz app: the popular swipe-based dating app understands this, so is launching a feature to help users temporarily set aside dreams of love so they can match with someone who may help them advance their career. Link.
CornerJob only closed its $10 million Series A in February. But the Barcelona-based jobs marketplace, one of several which focuses on low-skill, high-turnover recruitment via a smartphone messaging app, is now announcing a $25 million Series B funding round — meaning it’s already raised a total of $35M in less than a year. Link.
The goal of the RecTech Podcast is to highlight innovative and interesting recruitment technology vendors along with trends shaping the world of online recruitment.
Today we'll speak with Thad Price. Thad is VP of Product & Engineering at Jobs2Careers, where he sets the vision for new product development and strategy. With over 14 years of experience in online recruitment and the job search vertical, he uses his cross-functional experience to directly manage the company’s product and engineering teams.
Jobs2Careers just launched a new standalone app for anyone who uses Craigslist to post jobs. It's called ipply and you can see it in action in the video below. Download the app at ipply.io.
Questions in this podcast include;
What is ipply?
Why did you start with Craigslist instead of J2C?
What does ipply mean?
What sparked the creation of ipply?
Who’s the audience?
How does it work? (walk us through user experience)
Did you have to partner with Craiglist at all in order to launch the app?
How does ipply help Craigslist posters?
How much time does ipply take to setup?
We just helped the team at Pomato launch their new explainer video. It's a 90 second clip that boils down their product in a visual storytelling format to help their product stand out.
As a vendor in the HR tech space an explainer video is a must have in our opinion.
It provides the appearance of legitimacy that will help with how HR sees you. You are showing potential clients that you’ve invested time in explaining your company, which translates into customers assuming that you’ve invested time in creating your product as well.
It makes you STAND OUT in a crowded HR tech marketplace. It doesn't even have to be expensive.
We can make a 90 second explainer video (with voiceover) for your business for under $700. We'll help you craft the script and get it online in just a few weeks. Contact us to get started.
Matt Lucas is the co-founder and President of JobMonkey.com. The website was launched in 1999 and has become the premier website for people looking for "Cool Jobs" in the United States or Abroad.
RECRUITERS: Get 20% Off Job Postings on JobMonkey
Prior to JobMonkey, Lucas founded and ran a number of companies including a travel company, a college marketing company, a publishing company, and a company that sold suntan lotion out of real coconut shells.
Matt is also an active member of the Seattle startup community and has invested in and / or mentored over 30 Pacific Northwest startup companies.
Topics Include
Tell us how you started Jobmonkey
What is Jobmonkey...Give us the overview of site visitors, number of jobs, etc...
Are you in the busy season now with summer here?
What should recruiters know about recruiting this type of worker that would help them recruit better?
What's a typical day like for you?