How Hot Topic Revamped Their Onboarding Experience


Hot Topic, has 425+ employees at their Corporate HQ in Los Angeles with around 10,000 company-wide depending on the season. They recently initiated a new onboarding experience at their corp HQ with the intent to ramp-up speed and engagement, so that it could impact productivity and tenure.

Johnny Sanchez is the Head of Recruiting at Hot Topic & BoxLunch, A retailer based in Los Angeles. Follow him on Twitter or LinkedIn. Today he'll tell you how they did it.

RECRUITING TOOLS MENTIONED: Google Forms, Lever, Checkr, DocuSign, Ultipro,  WorkatHT.com 

Link to case study.



  • Tell us first what the onboarding process was like before and why you decided to change it?
  • Walk us through what you did to begin the design the new process? Ultimately you built a roadmap guiding employees through their first 30 days...describe that…
  • What were the results?
  • Lets talk tech for a minute….could you what technology you used to create this new onboarding experience?
  • What other tools are part of your HR tech stack...ATS...sourcing tools… etc -Lessons learned?
  • Advice to other employers about onboarding…?