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How to Make the LinkedIn Content Algorithm Work For You

Ever wondered how the LinkedIn news feed serves you content? In this special episode of RecTech, Chris Russell takes you behind the scene of their content algorithm so you can understand how when and why content gets seen.

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October RecTech Insider

Here's a roundup of recruitment technology that has made news in the past 30 days.


NEW LAUNCHES

Facebook at Work set to launch. Like an Intranet for your business.

https://techcrunch.com/2016/09/27/facebook-for-work/

Impraise: New NYC startup lets you give your coworkers anonymous feedback

http://www.builtinnyc.com/2016/09/20/impraise-tech-modern-performance-review

TILR: Cincinnati startup launched a new app over Labor Day weekend designed to connect business owners with on-demand employees and circumvent the lengthy recruitment process. The way it works is rather than having a company or employer post a job, review resumes, screen potential temporary employees by phone, interview them in-person, make a hiring selection and then onboard them, the employer tells Tilr what it needs and the app will find the right person for the job.

http://www.bizjournals.com/cincinnati/news/2016/09/06/cincinnati-startup-launches-the-match-com-of.html

HiringSolved will soon unveil what it considers “Siri for recruiting,” an artificial intelligence assistant for recruiters. His name will be RAI, pronounced like the name Ray, and standing for “Recruiting Artificial Intelligence.” The company has been working on it for five years, and is still perfecting it. The gist of it is you’d ask recruiting questions to a Chatbot-like system. So, instead of checking off a bunch of boxes, you’d type something like, “I need to find 10 female developers with experience using WordPress, within 10 miles of Milwaukee.” 

http://www.eremedia.com/ere/a-cousin-of-siri-is-coming-to-the-recruiting-field/

LinkedIn has given a facelift to its desktop publishing platform to encourage more post engagement from its professional user base.

http://www.zdnet.com/article/linkedin-unveils-its-new-blogging-platform/

LinkedIn: A year and a half ago, LinkedIn plunked down $1.5 billion for Lynda.com, the huge online learning site. Today, at an event in its San Francisco office, the company introduced LinkedIn Learning, a set of new features that incorporate Lynda.com courses into LinkedIn itself, so that members can find and take courses, see which ones their connections are taking, and otherwise learn skills that are useful to their careers, all within the context of LinkedIn. They're available starting today.

https://news.fastcompany.com/linkedin-rolls-learning-into-its-network-continues-to-dream-big-4019822

Joberate releases tool that indicates job search activity.
https://www.washingtonpost.com/news/on-leadership/wp/2016/09/06/this-software-startup-can-tell-your-boss-if-youre-looking-for-a-job-2/

Indeed is taking aim at Southern California's high tech market, with the launch of its Indeed Prime in the market. According to Indeed, the service--specifically targeted at technology talent--will give employers access to a "curated pool" of people, based on coding skills, education, and work experience. The Indeed Prime service--unlike a typical job board or resume bank--specifically screens and prequalifies professionals with technical skills, such as software engineers, developers, UI/UX designers, and product managers. Indeed said it specifically launched the service in Los Angeles due to the high demand for techical professionals in the market.

http://www.socaltech.com/indeed_targets_tech_talent_in_los_angeles/s-0067041.html

CKR Interactive, a leader in recruitment marketing and communications, aims to reinvent the way employers engage talent with a newly launched visual job description service. In an increasingly competitive recruitment landscape, it is imperative for organizations to continue exploring new and innovative ways to attract top talent. As candidates job search preferences and needs evolve, so must the strategy to engage them. Visual.jobs


ACQUISITIONS

CareerBuilder is up for sale according to TEGNA, its owner. Speculation is that another staffing firm will buy it.

http://www.eremedia.com/ere/careerbuilder-put-in-play-by-its-broadcast-owner/

Glassdoor Acquires Brazil’s Love Mondays to Expand Into Latin America: Earlier this year, Glassdoor raised $40 million at a $1 billion valuation; and now it is putting some of that investment to use to grow internationally. The employee review and job-search platform has acquired Love Mondays, a startup based out of Sao Paulo that also lets workers post reviews of their workplaces. It’s even been described as “the Glassdoor of Latin America”

https://techcrunch.com/2016/09/08/glassdoor-acquires-brazils-love-mondays-to-expand-into-latin-america/

Shiftgig, the mobile on-demand job marketplace has acquired BookedOut, a Chicago-based start-up that matches workers with hourly gigs. The acquisition adds 10,000 more vetted workers to Shiftgig’s network and should help the company as it competes nationally.

https://www.aimgroup.com/2016/09/21/shiftgig-buys-bookedout/ 


NEW FUNDING

Jobbio, a career marketplace out of Ireland Raises $5.6 Million to Connect Employers with Jobseekers: Jobbio, a careers marketplace that connects employers with jobseekers, has raised €5 million ($5.6 million) in a series A round

http://venturebeat.com/2016/09/07/careers-marketplace-jobbio-raises-5-6-million-to-connect-employers-with-jobseekers/

Portfolium a site where college students create profiles has raised $6.6 million to help students get jobs.

https://techcrunch.com/2016/09/12/portfolium-raises-6-2-million-to-get-college-students-into-jobs-where-theyll-kick-butt/

Stella, a New York-based personal job recruitment platform, has raised just over $10 million in new VC and debt funding, according to a regulatory filing. Backers include CRV. www.stella.ai


MISC

Jobcase is now claiming 50 million members nationwide and brings in about 1 million new visitors a month. They are being billed as the 'linked for those not on linked".

https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/jobcase-linkedin-people-not-on-linkedin.aspx

RECRUITMENT GOODIES

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A Tale of Two Linkedin Visual Job Ads

Since taking over the strategy and execution for ACLcareers.com I have been on a mission to make their social recruiting more visual than ever before. I launched channels on Facebook, Twitter and Instagram and took over a dormant Linkedin company page with around 5,600 followers. 

I began sharing 1-2 images per day on Linkedin and in the 6 weeks of doing that we've gained 350+ new followers. Comments, likes, shares and engagement has skyrocketed.

My strategy has been to show off life at the company, welcome new employees, tout the occaisional news byte and promote our priority job openings in a visual format. I want the page to drive brand awareness and of course hires.

I've been posting real images and also visual job ads that I make myself. After posting a few dozen images I began to notice which ones got more impressions, likes and comments. The results surprised me a bit.

First lets set our averages so you get a better idea of how many impressions you can expect. Our posts average around 2,800 impressions each. Thats with a follower count of almost 6,000 people. 

As I started to look at which images performed better, two stood out.

The first was just a simple image with our careers tagline, logo and url.

As you can see it almost doubled the number of impressions of the average image. It also pulled in more Likes and comments than normal. And LIKES are important because they will show up in the newsfeed of the people who liked it, thus increasing the number of impressions, thus increasing our brand awareness. 

Then I decided to alter the same image to try and make it more interesting. I added one of our ship icons and created a bigger image with more impact.

Wow! I almost tripled the number of impressions. Engagement went from 1.79% to 2.06%. Comments almost doubled and the number of Likes took off. As of this blog post going live, that image has received 82 Likes and is getting 2-4 new ones each day.

I wasn't expecting an image this simple to get that kind of traction. But it seems that its clean, sparse design, limited color scheme and overall focus were the reasons why. So my advice is to simplify your recruitment marketing images. Simpler is better. Focus your message for the viewer.

They say the best billboards you see on the highway should have no more than 7 words on it to have the best readability. I think the same can be said for images on social media. Keep your message succint, have great design elements and it will be seen by more people.

RECRUITMENT GOODIES

»RecTech LIVE

»JobStories - Webinars for Jobs

»Recruitment Marketing Tactics

»Reject Applicants with Rejobify

»HR Podcast Directory

»Get a Hiretual Demo

»Emissary Text Recruiting