Bayard Advertising – is a full-service advertising agency focused on recruitment marketing. The company has seen a 59% increase in recruitment advertising since the start of the pandemic. Joining me to discuss the trend is Louis Naviasky, their CEO
Recruitment Advertising Chat with Bayard's Louis Naviasky
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Do Employer Brands Really Need A Tagline?
Matthew Gilbert is the Creative Director at New York City based Bayard Advertising….where he directs their strategy, creative, content and web development teams spanning all areas of EVP and Employer Brand (EB) development and activation. Recently Matthew wrote an article that caught my eye...it was titled ‘Do Employer Brands Need A Tagline, Or Just Really Good UX?’