Jason Crowell leads the Brady Trucking People Process managing recruitment marketing, talent acquisition, engagement, and - employee retention. in 2018 he Led turnover reduction of 31% during explosive headcount growth of 40%. Jason is also responsible for Producing Brady’s online presence: newsletter, ads & social content using employee stories and employee generated content, and even 60 second EB videos.
I first met Jason while doing a demo of Rejobify for him and realized he has a lot to say about recruiting so I figured why not get him on the pod.
What’s it like these days in the truck driver recruiting world?
What do truckers want?
Describe the scope of your hiring needs...how many jobs, where, etc.
When you first joined Brady what did you do to change the recruiting function?
Any interesting recruiting stories about driver you hired?
What tech do you use to recruit. (Ten Street)
Employer Brand initiatives …Youtube channel.
Advice for a new truck driver recruiter