Jason Crowell on Recruiting Truck Drivers


Jason Crowell  leads the Brady Trucking People Process managing recruitment marketing, talent acquisition, engagement, and - employee retention. in 2018 he Led turnover reduction of 31% during explosive headcount growth of 40%. Jason is also responsible for Producing Brady’s online presence: newsletter, ads & social content using employee stories and employee generated content, and even 60 second EB videos.

I first met Jason while doing a demo of Rejobify for  him and realized he has a lot to say about recruiting so I figured why not get him on the pod.


  • What’s it like these days in the truck driver recruiting world?

  • What do truckers want?

  • Describe the scope of your hiring needs...how many jobs, where, etc.

  • When you first joined Brady what did you do to change the recruiting function?

  • Any interesting recruiting stories about  driver you hired?

  • What tech do you use to recruit. (Ten Street)

  • Employer Brand initiatives …Youtube channel.

  • Advice for a new truck driver recruiter