Employer Value Propositions

If your company is in need of a unique employer brand identity we can help. Using a mix of surveys, research and interviews with your employees we can craft a message that resonates with candidates and helps differentiate you in the job market. Call us at 203-572-2053 for a free introductory consultation.

Check out some of our previous work below.


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make an impact

The “Make an ImpaCT” campaign is now part of the employer brand for the state of Connecticut. We were tasked by the Department of Administrative Services to help tell their story.

Make an ImpaCT is the positioning statement which serves to tell candidates that a job with the state of CT is a place where you can make a difference while serving your fellow citizens. The full EVP with supporting statements can be read on their LinkedIn page.


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cruise to work

We took a career with no identity and made it exciting with a “Cruise to Work” campaign for a small cruise line company.

Combined with a strong social media initiative and new career site at aclcareers.com, this EVP allows them to sell the adventure of river cruising for these temporary shipboard positions.