The Essential Marketing Guide for HR Tech Vendors and Startups

BOOKCOVER-HRTECHMKTG400x400.jpg
excerprt-messaging.jpg
excerpt-toolschannels.jpg
excerpt-socialmed.jpg
exceprt-blog.jpg
excerpt-facebookgr.jpg
excerpt-guestbl.jpg
excerpt-adv.jpg
excerpt-listof.jpg
BOOKCOVER-HRTECHMKTG400x400.jpg
excerprt-messaging.jpg
excerpt-toolschannels.jpg
excerpt-socialmed.jpg
exceprt-blog.jpg
excerpt-facebookgr.jpg
excerpt-guestbl.jpg
excerpt-adv.jpg
excerpt-listof.jpg
sale

The Essential Marketing Guide for HR Tech Vendors and Startups

50.00 97.00

Marketing your company to HR professionals and Recruiters is a daunting task. There have never been more vendors than there are right now who are all vying for the attention of the typical, harried HR executive. As a marketing executive or startup founder it is your job to seek them out and convince them to try/buy your product or service.

That however is easier said than done. The purpose of this guide is to give you a more realistic look at those challenges and offer practical solutions for you to succeed. It is based on my 17 years of experience marketing and selling into this vertical.

43 Pages (PDF)

Table of Contents

  1. Introduction
  2. Messaging - What HR Wants to Hear from Vendors
  3. When to Approach - Best times of day/week to make your pitch
  4. Tools, Tactics & Channels
  5. Content Marketing - what to create and how to do it
  6. Social Media - how to leverage these channels for free traffic and brand awareness
  7. Guest posting - my list of favorites sites to get published in
  8. Conferences - the big list of events to attend throughout the year
  9. Prospecting - tips for email/phone
  10. Webinars - best practices
  11. Advertising - where to advertise your message including my list of industry related sites
  12. Your Website - tips to maximize your own site
  13. Influencers - my list of the best industry pros to engage if you want help marketing your product
Add To Cart